Old Spice Guy Isaiah Mustafa Campaigns for Title Role in Marvel's Luke Cage
04.21.11 by Ryan
When it comes to Marvel Entertainment's post-Avengers slate, president Kevin Feige has mentioned several of Marvel's comic book properties as possibilities, whetting the appetites of fans hoping for their favorite characters translated into a big screen movie. Feige recently mentioned that individual movies featuring characters from The Avengers is hopefully the next step — in addition to the continuing adventures of Thor, Captain America, and Iron Man. While screenwriters have been hired to write an adaptation of Doctor Strange and the screenplay for Ant-Man has been delivered to Marvel by Edgar Wright and Joe Cornish, Feige confirmed last year that the character of Luke Cage is another property that could be adapted.
The character of Luke Cage, also known as Power Man, was created in 1972 by writer Archie Goodwin and artist John Romita, Sr. and was one of the first African-American superheroes to be featured in his own comic book (Luke Cage, Hero for Hire). Actors have been lining up to play the part, with Thor's Idris Elba hinting at playing the role last October, calling the role "interesting".
The latest actor to throw his silver headband into the ring is Isaiah Mustafa, known to the public as the Old Spice pitchman "the Man Your Man Could Smell Like." Mustafa told SuperHeroHype that he has "already had a meeting with Marvel" about playing the character.
I talked to them and I told them that I was a gracious reader of their comics and that I wanted to be Luke Cage. So we'll see where they take it.
Mustafa referred to himself as a "Marvel maniac" and explained why he has such an affection for the character.
Luke Cage has a lot going on. He's this man, he's got all these powers and abilities and he can use them to save whatever major city, but instead of doing that he uses them to help Harlem. He wants to fix his neighborhood, and that's what's so admirable to me. Instead of leaving and going someplace bigger, he stays right where he needs to be and tries to do the best that he can.
A Luke Cage movie has been in various stages of development since 2003, and, while no screenwriters have been announced to be adapting the character into a movie of late, Mustafa says that Marvel has an idea of what to do with the character.
They have something in mind, I think, and I definitely want them to see that I'm extremely passionate about it. I'm extremely passionate about being that character. I will do anything to get that role. It strikes me. It's very personal to me. I hold onto it. It's something that I desire more than just about anything that I can think of right now, as far as work goes.
Mustafa can be seen next in a dramatic role in Tyler Perry's Madea's Big Happy Family on April 22nd.