New TV Spots for Bad Teacher Show Cameron Diaz Being Bad
Posted 06.10.11 by Ryan
The marketing campaign for Columbia Pictures' Bad Teacher has had an erratic quality to it, starting by releasing a red band trailer that highlighted the movie's adult, R-rated humor, and then releasing several preview clips that were more safe-for-work, but not quite as funny.
The latest marketing tact is to release several new TV spots for the movie that showcase Cameron Diaz's character — Elizabeth Halsey, a foul-mouthed, self-absorbed middle school teacher who couldn't care less about her job. The ads mostly include the tagline "she doesn't give an F," often through dialogue, and feature Diaz providing anything but a good example for our nation's youth.
Bad Teacher stars Justin Timberlake, Lucy Punch, Phyllis Smith, and John Michael Higgins co-star. The movie was directed by Jake Kasdan (Walk Hard) and written by Lee Eisenberg and Gene Stupintsky (The Office).
Next Showing: Bad Teacher
opens June 24