First TV Spot for 30 Minutes or Less Blows Up
06.11.11 by Ryan
Director Ruben Fleischer's debut movie, Zombieland, dealt with the end of the world with humorous results, while his follow-up deals with perhaps the ending of one man's world.
30 Minutes or Less stars Jesse Eisenberg as a slacker pizza delivery driver who is strapped with a bomb and forced to rob a bank by two criminal slackers (Danny McBride and Nick Swardson). Eisenberg enlists his former best friend and school teacher (Aziz Ansari) for help, as seen in the movie's first preview clip.
Ansari, known to audiences for his role as Tom Haverford on NBC's Parks & Recreation, told MTV that his 30 Minutes or Less role was his biggest movie role yet. "Usually I'll be around for a few minutes," said Ansari. "And then they're like, 'Just say something about your penis and get out of here.'" It also meant that shooting the movie was a while lot more complicated work.
The car chase we did in 30 Minutes took, like, a few days. It was a lot of sitting in the car and waiting for things to happen. And then I watched Fast Five, and I was like, "How did this movie not take 20 years to make? It's just one big car chase!" Did Vin Diesel start making this when he was 5?
The first TV spot for 30 Minutes or Less doesn't have anything to do with the movie's car chases, but does highlight the bomb Eisenberg has strapped to his chest.
30 Minutes or Less was written by Matthew Sullivan and Michael Diliberti, and produced by Ben Stiller. Fred Ward and Michael Pena co-star.