Promo Poster for The Avengers Reveals New Costumes for Captain America and Iron Man; Offers First Look at Hawkeye and New Hulk
06.15.11 by BrentJS
A still image of Chris Evans wearing a comic book-accurate second Captain America costume — the USO costume Cap wears before joining the fight against the Red Skull (Hugo Weaving) and HYDRA — in Captain America: The First Avenger recently leaked online and now we have our first look at Cap's third costume, the one he will wear in modern times in The Avengers. On display at the currently ongoing 2011 Licensing International Expo, the painted promo poster for Marvel Studios' currently-in-production super-team movie not only reveals Cap's new look, but the new suit of armor that Robert Downey, Jr. will be wearing as Iron Man. It also offers a first look at Jeremy Renner as Hawkeye and at what the motion-captured Mark Ruffalo will look like as the new Hulk.
The core target audience of The Avengers, comic book and comic book movies fans, are already weighing in on the promo poster in forums and chat rooms, and the opinions are mixed. Many are happy to see Cap in a very comic book-inspired costume, complete with winged mask, red gloves, red boots and red-and-white stomach stripes (rather than red straps over a white field), but others are disappointed that Hawkeye's costume is less like the classic purple-cowled costume and more like the maskless, utilitarian costume the character wears in the alternate-reality Ultimates series. The new Iron Man suit of armor appears to be only slightly different than the Mark IV armor seen in Iron Man 2, but it contains more grey/silver elements and the chest reactor is once again circular instead of triangular.
One thing that has taken many by surprise is the fact that the new Hulk, while not exactly a dead-ringer for Ruffalo — this is, after all, only an artist's rendition used for the purposes of selling cookies, birthday sets, sheets, etc. — appears to be naked. Director Ang Lee had intended to show the newly-transformed Hulk al fresco in his 2003 adaptation, The Hulk, but it became hard to find creative ways to keep his...Hulk-parts covered. Perhaps Whedon has found a way around it or maybe the Hulk simply won't be featured as much in The Avengers as he was in his solo movies so it will be less of a challenge to keep him covered up. There are no noticeable changes to the costumes of Thor (Chris Hemsworth) and Black Widow (Scarlett Johansson).
The Avengers is currently in production in Albuquerque, New Mexico, under the direction of Joss Whedon, who also wrote the movie. After Albuquerque, the production will move on to Cleveland, Los Angeles and New York City. The movie is slated to open May 4, 2012.