Green Lantern 2 Not (Yet) Given the Green Light, #1 Gets UV (Cloud) Treatment
Posted 08.04.11 by BrentJS
The final, mid-credits scene in director Martin Campbell's Green Lantern adaptation offered a tantalizing look at who Hal Jordan, aka Green Lantern (Ryan Reynolds), will be squaring off against in the sequel... That is, if Green Lantern 2 ever gets the, ahem, green light. The disappointing performance of Green Lantern at the box office initially made it seem unlikely that we would ever get a chance to see a sequel, but undisclosed "sources" said that Warner Bros. intended to weather the storm and move forward with plans for a follow-up.
When WB President Jeff Robinov said that "to go foward" with Green Lantern 2, it would need to be "a little edgier and darker with more emphasis on action," it seemed that the sequel was more than just a possibility. However, Time Warner Chairman and CEO Jeff Bewkes recently stated that talk of a Green Lantern sequel is premature because the movie "fell fairly far short of" expecations. He did not rule it out, however, adding that a decision will be made "in due course."
Even if it didn't knock 'em dead at the box office, Time Warner is still counting on Green Lantern to help the company in its latest initiative, UltraViolet (UV), a new technology paired with Flixster that will allow a single piece of content — in this case, a movie — to be stored in the cloud for sharing on a variety of home entertainment devices. Bewkes announced yesterday that, along with Horrible Bosses, Green Lantern would be the first of Time Warner's movie releases to use UV.
Beginning with the releases of Horrible Bosses and Green Lantern in the fourth quarter, the vast majority of our future home video new releases will be UV enabled. The key part of our plan is to drive use of the UltraViolet is Flixster, the preferred system there.... We believe that this could fundamentally change how people manage and watch their movie collections and it could significantly improve the value proposition of digital ownership.