Latest Tower Heist Trailer Starring Eddie Murphy and Ben Stiller Is Free, but Movie Could Cost You $60
Posted 10.06.11 by Ryan
Let's face it, Universal Pictures is very interested in you seeing its upcoming comedy, Tower Heist. And you can watch it in the comfort of your own home, for a price.
The LA Times reports that Universal is planning to use Tower Heist as a test for its video-on-demand service, making the comedy available on VOD just three weeks after its November 4th debut. While VOD is nothing new exactly, it is for major studios, who apparently don't know the going rate for a VOD movie since Tower Heist is going to cost consumers $59.99 to purchase on VOD. That's right — just $59.99 and you can avoid having to drive to a theater or wait for the DVD. Think of the savings!
To be fair to Universal, $60 dollars isn't too crazy a price when you consider a family of four buying tickets as well as popcorn and drinks, but it hardly seems like a discount, either. Check out the latest trailer below and then let us know what you'd shell out for the movie below.
Tower Heist seems to be everywhere these days, with TV spots, billboards, and now a second theatrical trailer (well, third, if you count the international trailer), all with a little less than a month to go before Tower Heist reaches theaters. While Tower Heist follows a group of disgruntled employees of a New York highrise that decide to get revenge on the building's penthouse resident (Alan Alda) — who is under house arrest after defrauding his investors and the building staff's pension fund in a Bernie Madoff–esque Ponzi scheme — what it's really about is the pairing of Ben Stiller and Eddie Murphy. The latest trailer gives more time to the movie's supporting cast (Matthew Broderick, Gabourey Sidibe, and Casey Affleck), but it's still Stiller and Murphy that get the majority of the focus.
Directed by Brett Ratner (the Rush Hour movies), the Tower Heist cast also includes Tea Leoni, Michael Pena, Ted Griffin (Ocean's Eleven), and Jeff Nathanson (Catch Me If You Can) were responsible for the script.