First Trailer for The Lorax Reveals the Once-ler
10.28.11 by Ryan
Author Dr. Seuss often wrote his children's stories with morals in mind, and his 1971 parable The Lorax was one such work, as it tried to warn against the dangers that industrialization posed on the environment. Forty years later, the story is making its way to the big screen in a 3-D, CGI-animated feature adaptation, with a newly released trailer offering the first look at what's in store.
The Lorax begins with the idealistic Ted (voiced by Zac Efron), who, in order to impress the girl of his dreams by finding a live tree, seeks out the grumpy Lorax (Danny DeVito), who fights for the environment against the Once-ler (Ed Helms), a character that was never revealed in Suess' original story, only appearing as a pair of thin, green arms.
The move was not without controversy, since the character, the personification of corporate greed in the story, has not been given a face in over four decades. Lorax producer Chris Meledrandri (Despicable Me) explained to EW last week that the decision was made to make the Once-ler a human gave the creature's actions a more relate-able quality. "There is a Once-ler in all of us,” said Meledrandri.
The minute you make the Once-ler a monster, you allow the audience to interpret that the problem is caused by somebody who is different from me, and it ceases to be a story that is about all of us. Then it’s a story about, "Oh I see, the person who led us into the predicament is not a person. It’s somebody very, very different." And so it takes you off the hook.
See if you agree by watching the trailer below.
The Lorax was adapted by Despicable Me and Horton Hears a Who screenwriters Cinco Paul and Ken Daurio, and was directed by Chris Renaud (Despicable Me) and newcomer Kyle Balda. Betty White, Taylor Swift and Rob Riggle round out the voice cast.