New Extended TV Spot for The Girl With the Dragon Tattoo
11.15.11 by Ryan
When it comes to the promotional trailers for the upcoming American adaptation of The Girl with the Dragon Tattoo, no one can complain that they aren't long enough. An extended trailer for the movie was released in September totaling three and a half minutes of footage, over a minute more than the average trailer. With two TV spots released earlier this month, Sony has just released an extended TV spot as well, one that's over double the length of the typical TV spot.
While the motivation behind the studio's lengthy trailers is unknown, it could be a way to appease skeptical fans of the the best-selling novel by Stieg Larsson and/or the 2009 Swedish movie adaptation. In the recent issue of Entertainment Weekly, director David Fincher (The Social Network, Se7en) revealed that the movie is getting more than its fair share of scrutiny from the property's many admirers.
We've got something very simple to deliver on. A gigantic f***ing book that people have very rigid preconceived notions of, to the point that they actually take umbrage with a teaser poster.
The poster, which depicts a half-naked Rooney Mara as computer hacker Lisbeth Salander with Daniel Craig as journalist Mikael Blomkvist, standing behind her and draping his arm around her. According to Fincher, some found Mara's pose in the poster made her look weak and protected. "I don't [think] that she's being protected," said Fincher. "It's wholly subjective. I don't think she looks weak. I don't think it looks like she's being protected. She may not look like the character that you had in mind or the character you've seen already seen, but she looks very much like the character in our movie."
In The Girl With the Dragon Tattoo, Blomkvist (Craig) joins forces with Salander (Mara) to discover the truth about a 40-year-old disappearance of a young woman at the behest of successful businessman Henrik Vanger (Christopher Plummer). Watch the TV spot below.
The Girl With the Dragon Tattoo was adapted by Steven Zaillian (Moneyball) and co-stars Stellan Skarsgård (Thor), Joely Richardson (Anonymous) and Robin Wright (Forrest Gump).