Go Behind the Scenes of The Lorax with Zac Effron, Taylor Swift, Ed Helms, and More in New Featurette
11.16.11 by BrentJS
Illumination Entertainment proved that it could compete in the competetive CG-animated movie marketplace, with its 2010 inaugural debut, Despicable Me- which not only charmed critics, but became a monster hit at the box office, easily besting DreamWorks Animation's similarly-themed 2010 release, MegaMind. For its second fully CG-animated movie, Illumination tackles one of the most beloved stories by one of America's most beloved authors, The Lorax, Dr. Seuss' classic children's story about the dangers of corporate greed and environmental destruction.
The first trailer for The Lorax debuted last month and we got to see a a bit more footage when an international trailer was released earlier this month. Now, Illumination has released a featurette that introduces some of the characters in the movie and gives us a look behind the scenes of the making of the movie, with commentary from voice actors Zac Efron ("Ted"), Taylor Swift ("Audrey"), Ed Helms ("Once-ler"), Betty White ("Grammy Norma"), Rob Riggle ("O'Hare") and Danny DeVito ("The Lorax").
The Lorax was written by Despicable Me writers Cinco Paul and Ken Daurio, who also wrote the script for Horton Hears a Who, another Dr. Seuss classic to make the leap to the big screen. The Lorax was co-directed by Chris Renaud, the director of Despicable Me, and newcomer Kyle Balda.