New Theatrical Trailer for The Lorax
12.07.11 by BJSprecher
Illumination Entertainment — the Universal-owned production company that burst onto the scene in 2010 with its wildly successful animated feature debut, Despicable Me — has released a new theatrical trailer for its latest animated feature, The Lorax, exclusively to Yahoo that not only contains new footage from the movie, but includes an introduction by the Lorax himself, Danny DeVito.
Adapted from Dr. Seuss' classic children's story about the dangers of corporate greed and environmental destruction, The Lorax follows a young boy named Ted (voiced by Zac Efron) who lives in a world where everything is plastic and there are no plants or animals. After hearing stories from his grandmother (Betty White) about how alive the world used to be, Ted sets out in search of the Once-ler (Ed Helms) in order to discover the truth about what happened to all of the Truffula Trees and to win the affection of the girl (Taylor Swift) of his dreams.
To see the trailer in HD, head over to Yahoo.
The Lorax was written by Cinco Paul and Ken Daurio (Despicable Me, Horton Hears a Who). The movie was co-directed by Chris Renaud (Despicable Me) and newcomer Kyle Balda. Rob Riggle also lends his voice.