Tom Hanks' Electric City Coming to... Yahoo!?
01.10.12 by Chris
Actors whose projects start appearing online usually have seen better days, but when none other than Tom Hanks announced that his new series will stream on Yahoo!, you know that online media game is changing.
Yahoo! and Hanks' Playtone imprint are producing the series and apparently, Hanks has been trying to get Electric City off the ground for years, first envisioning using puppets. Hanks' 30-episode (with each ep being about three to four minutes long) animated series, Electric City, will premiere on Yahoo! this spring.
Electric City takes place in a post-apocalyptic city in the future. "On the surface, the Electric City is utopia and under the surface, Electric City is secrets and heavy-handed state control," says Erin McPherson, vice president and head of original programming at Yahoo!. "What we found really compelling is that this is perfect for a highly digital audience, a lean-forward audience who likes to utilize the medium of the Internet."
Hanks' participation in Electric City could be a big turning point for original online content. Hulu, YouTube, and others have tried to introduce original programming on their sites, but without much traction. Hanks is a big Hollywood player and brings a lot of clout to this project, so this may be the opportunity to change the world of online content. He's also the same guy who can commend huge budgets over at HBO and headline major blockbusters, so anything is possible.
If proven successful, expect to see more big names taking their pet projects online.