Mel Gibson Returns in Trailers for Straight-to-VOD Action Flick Get the Gringo
Posted 02.01.12 by Ryan
In the early part of 2010, the Mel Gibson-starring action movie Get the Gringo (then called How I Spent My Summer Vacation) got off to a rocky start as it drew protests from Mexican citizens who were upset by the prisoner relocation that would allow the movie to shoot in a Veracruz, Mexico, prison. Two years later, the movie, which Gibson also produced and co-wrote with director Adrian Grunberg, is avoiding protests, but taking a less traditional route as it finally scores distribution.
Get the Gringo stars Gibson as Driver, a American criminal who is jailed in Mexico and survives thanks to the unlikely advice of a 10-year-old kid. The first trailer for the movie seems like a mix of Gibson's previous works, with the action and humor of 1999's Payback, the desert locations of The Road Warrior and the character traits of Gibson's Martin Riggs from Lethal Weapon.
The trailer claims Get the Gringo is arriving "this May" and, while the trailer isn't wrong, audiences won't find the movie in a theater. Deadline reports that Get the Gringo will skip a theatrical release and will be released exclusively on DirecTV starting on May 1st, where it will remain for over a month before being released on Blu-Ray and to other Video-on-Demand (VOD) services. After Gibson's last movie, the low-budget comedy/drama The Beaver, couldn't even break the $1 million mark domestically, VOD could be the best way for a Gibson movie to be distributed in light of the actor's recent domestic issues, which damaged his public image. DirecTV has nearly 20 million subscribers, and, according to a Deadline source in Gibson's Icon Entertainment company, "they are a marketing powerhouse and are one of the most innovative VOD distributors."
Get the Gringo will get a premiere at an Austin-based screening hosted by AICN's Harry Knowles, who praised Gibson's marketing approach. "Mel has an uncanny ability to predict audience demand for movies distributed through innovative models to the highest levels of success, most notably with The Passion Of The Christ and Apocalypto," said Knowles in a statement. "Here he once again challenges the status quo by bringing this authentic Peckinpah-ian pulpy tale directly to fans."
AICN was one of the first sites to find a trailer for Get the Gringo, releasing a Russian-dubbed version over a week ago.