Dr. Seuss Goes to the Super Bowl with New TV Spot for The Lorax
02.06.12 by BJSprecher
While most of the movie spots — The Avengers, Battleship and John Carter, to name a few — that aired during yesterday's Super Bowl were geared toward male adults in the 18-35 age range, Universal Pictures bet on the fact that plenty of kids would be watching the game, too, and plunked down big bucks to air a new TV spot for Illumination Entertainment's (Despicable Me) latest animated feature, The Lorax.
Co-written by Cinco Paul and Ken Daurio (Despicable Me), and co-directed by Chris Renaud (Despicable Me) and newcomer Kyle Balda, The Lorax brings Dr. Seuss' classic children's story about the dangers of corporate greed and environmental destruction to the big screen in dazzling "Tree-D." The story follows a young boy named Ted (voiced by Zac Efron) living in an artificial world who learns from his Grammy Norma (Betty White) of a time when real plants and animals were commonplace and sets out to find a real Truffula tree to try to win the affections of the girl of his dreams, Audrey (Taylor Swift). What Ted discovers instead is the reclusive Once-ler (Ed Helms), who tells him the sad story of the Lorax (Danny DeVito) and offers him the last of the Truffula Seeds.