7 New Preview Clips from The Lorax
02.10.12 by BJSprecher
Universal Pictures made its biggest push yet for the animated feature The Lorax by ponying up for a 30-second TV spot during last weekend's Super Bowl. Now, the studio has released nearly six minutes of new footage from the movie in a series of seven preview clips.
Based on acclaimed children's author Dr. Seuss' classic story about the environmental dangers of unregulated corporate greed, The Lorax centers around a young boy named Ted (voiced by Zac Efron) who lives in a completely artificial world. The only real plants and animals live in the stories told to him by his Grammy Norma (Betty White). Desperate to impress Audrey (Taylor Swift), the girl of his dreams, Ted sets out on a quest to find a real Truffula tree. After learning the sad story of the Lorax (Danny DeVito) from the reclusive Once-ler (Ed Helms), who entrusts him with the last Truffula seed, Ted returns to his home in Thneed-Ville to spread the message of the importance of nature only to run into opposition from Thneed-Ville's wealthy mayor, O'Hare (Rob Riggle).
The Lorax was adapted by Despicable Me and Horton Hears a Who screenwriters Cinco Paul and Ken Daurio. It was directed by Chris Renaud (Despicable Me) and newcomer Kyle Balda.