Director Tarsem Singh Upset with Mirror Mirror Trailers
03.05.12 by Ryan
Disappointed after watching the trailers for Relativity Media's Snow White adaptation of Mirror Mirror? You're not alone. Director Tarsem Singh (Immortals) is also unhappy with the bubblegum tone of the movie's promotional footage, which so far has revealed, amongst other transgressions, Armie Hammer as Prince Andrew falling subject to a "puppy love" potion given to him by the evil Queen (Julia Roberts) and one of the seven dwarfs declaring, "Snow White? Snow way!" as examples of the movie's humor. In an interview with Digital Spy, Singh expressed his anger over Mirror Mirror's trailers.
I'm really angry at the trailers. I'm a director, I guess, so I always get pissed at them! The movie looks fantastic and the trailers look so hammily off.
Singh was less disappointed with the movie's promotional posters.
The posters are okay, they're still neutral, but we're trying to get the film out there so people don't judge it by the trailer.
Mirror Mirror's March 30th release date gives the movie at least a two-month gap before the other Snow White adaptation, Universal's Snow White and the Huntsman, arrives in June. While the two movies won't exactly fight each other for box office dominance, the two movies have been consistently compared to one another since the studios wrangled for release dates last year. Despite Singh's reputation as a visual stylist, Snow White and the Huntsman gritty and bleak visuals have been largely touted as the more intriguing prospect next to Singh's candy-colored costumes and bright landscapes.
Prior to either movie starting production, it was Singh who publicly claimed that "two Snow White movies do not exist in this market," and it may be that Mirror Mirror becomes the one that is maligned. Still, while Singh may feel that his movie is being incorrectly advertised, he admitted that he has backed away" from fighting Mirror Mirror's promotion.
I backed away from it a bit. I fought that fight on Immortals and I found that I was taking my eye off the movie. I said I'll fight for the movie, but marketing can fight for how you want to sell it.
Mirror Mirror was written by Melisa Wallack (Meet Bill) and Jason Keller (Machine Gun Preacher) and stars Lily Collins as Snow White, Nathan Lane as the Queen's servant, Brighton, as well as Mark Povinelli, Jordan Prentice, Danny Woodburn, Martin Klebba, Sebastian Saraceno, Ronald Lee Clark, and Joey Gnoffo as the seven dwarfs.