Red Band and Green Band Featurettes for 21 Jump Street Go Behind the Scenes
03.13.12 by Ryan
Lately, everything seems to be "red band" for the upcoming comedy remake 21 Jump Street. The movie's first trailer was red band, with a second red band trailer arriving earlier this month. Now, a new red band featurette has also arrived online, proving that the movie version of 21 Jump Street probably wouldn't play on Fox, who broadcast the late 1980s and early 90s TV show on which the movie is based.
21 Jump Street screenwriter Michael Bacall inadvertently explained why the movie has so much "red band" material. During an interview with SlashFilm, Bacall revealed that he and 21 Jump Street's co-lead Jonah Hill conceived of the movie as a "hard R buddy cop film."
Jonah I had met while I was developing an original comedy I wrote that Todd Phillips was actually producing called Psycho Funky Chimp about this kid who is an obsessive Pez collector and Jonah was attached and the project didn’t end up happening. We got along really well and he called me a couple of years later and said, "What do you think about doing a hard R buddy cop film? And we use 21 Jump Street as a vehicle for that?" I said, "Oh man, I’m a fan of the show. That would be awesome."
The red band featurette focuses on the movie's two "buddy cops" — Hill and Channing Tatum — and the unlikely partnership of their two characters, Schmidt and Jenko. Producer Neal Moritz calls the duo the "unexpected couple."
There's also a more work-friendly "green band" featurette online, courtesy of Yahoo!, which focuses on Hill's and Tatum's characters trying to adjust to contemporary high school life.
Early buzz on 21 Jump Street has been extremely positive, prompting Columbia to task Bacall to start writing a sequel, but Hill revealed at the movie's screening at the South By Southwest Festival (via The LA Times) that nothing about a sequel is certain unless audiences embrace it.
All of us up here would love to do a sequel, but it's no longer in our hands. So if you tell your friends that the movie was great and they go watch it and it makes a bunch of money, then we will all be making a sequel very soon. If not, you will never see us ever again. It's in your hands, no longer ours.
Directed by Phil Lord and Chris Miller (Cloudy with a Chance of Meatballs), 21 Jump Street co-stars Ellie Kemper (Bridesmaids), Dave Franco (Charlie St. Cloud), Brie Larson (Scott Pilgrim vs. the World), and Rob Riggle (The Other Guys).