The Amazing Spider-Man: "Webbed Menace" Viral Campaign Begins with Poster and Video
03.18.12 by BJSprecher
Twentieth Century Fox may have stole the show at this weekend's WonderCon comic book and popular arts convention with its panel presentation for director Ridley Scott's Prometheus, which included the debut of an awesome new trailer and a new viral video, but Sony came in a close second with its own panel presentation for The Amazing Spider-Man. While Sony did not debut a new trailer for the movie, some "rough" new footage was shown and director Marc Webb and Emma Stone were on hand to discuss the movie.
Sony also used the gathering of comic book and movie fans to launch a new viral web campaign for the movie. Wanted posters featuring an image of Spider-Man were handed out to attendees and it included a phone number that directed callers to report sightings of the masked vigilante on WebbedMenace.com. The site does not have much content yet, but there is a cool news report-style video of Capt. George Stacy (Denis Leary) being interviewed by a Daily Bugle reporter about Spider-Man. Though
Stacy supports Spider-Man in the comic books, the movie version does not appear to be a fan of ol' web-head, describing him as a "pest," a "dangerous individual," and a "masked criminal."
The Amazing Spider-Man was written by James Vanderbilt and Alvin Sargent. Andrew Garfield, Rhys Ifans, Campbell Scott, Annie Parisse, Irrfan Khan, Denis Leary, Embeth Davidtz, C. Thomas Howell, Chris Zylka, Martin Sheen and two-time Academy Award-winner Sally Field also star.