Iron Man Counter-Programming: GTA IV and Made of Honor
04.28.08 by REELZ
Can anything stand in the way of the box office juggernaut that is Iron Man this weekend? Some industry analysts have posited that tomorrow's much anticipated release of the video game Grand Theft Auto IV has the potential to cut into the flick's gross, with gamers possibly too preoccupied with cruising the virtual streets of Liberty City to head out to the movies.
But Iron Man's greatest competition could very well come from inside the Cineplex. Positioned not-so-subtly as counter-programming for non-comic book fans (read: women) is the Patrick Dempsey romantic comedy Made of Honor. Unlike Lucky You, the poorly reviewed gambling drama offered up as cannon fodder last year for Spider-Man 3, Made of Honor actually has some pretty good buzz going for it. Does it have a shot at besting Iron Man? No way, but it could have enough in the tank to prevent Robert Downey Jr.'s armor-clad superhero from breaking box office records.
Head over to our Made of Honor page and click on the "Photos" tab for images of Dr. McDreamy and co-star Michelle Monaghan in action.