Len Wiseman's Total Recall Remake Goes Viral with New Websites and Posters
06.19.12 by BrentJS
Columbia Pictures has gone viral with the marketing campaign for director Len Wiseman's (Live Free or Die Hard) Total Recall remake, launching two new viral websites and placing viral posters on billboards and bus shelters. The webites and posters center around Rekall, the company in the movie that promises to "turn your dreams into real memories" by implanting false memories into your mind, allowing you to take a vacation from yourself.
Six of the new posters serve as advertisements for the fictitious company, showing customers living out their fantasies as a soccer star, UFC champion, fashionista, astronaut, etc. These posters promote the WelcomeToRekall.com website, which introduces the company and its services, with testimonials from happy clients. The seventh poster is an anti-Rekall poster that features an image of a man — it appears to be headliner Colin Farrell — whose head is shattering into shards of glass. This poster warns "Beware of Rekall" and "Don't Let Them Blow Your Mind," with a link to NoRekall.org, a site set up to explain the dangers of mucking with your memories, from "delusions" to "severe sub cranial hemorrhaging."
Here's the synopsis of Total Recall:
Welcome to Rekall, the company that can turn your dreams into real memories. For a factory worker named Douglas Quaid (Farrell), even though he’s got a beautiful wife (Kate Beckinsale) who he loves, the mind-trip sounds like the perfect vacation from his frustrating life — real memories of life as a super-spy might be just what he needs. But when the procedure goes horribly wrong, Quaid becomes a hunted man. Finding himself on the run from the police — controlled by Chancellor Cohaagen (Bryan Cranston), the leader of the free world — Quaid teams up with a rebel fighter (Jessica Biel) to find the head of the underground resistance (Bill Nighy) and stop Cohaagen. The line between fantasy and reality gets blurred and the fate of his world hangs in the balance as Quaid discovers his true identity, his true love, and his true fate.
Total Recall was written by Mark Bomback, James Vanderbilt, and Kurt Wimmer. It's based on the short story "We Can Remember It for You Wholesale" by the late Philip K. Dick.