Baby Boomers Help Hollywood Find Success With Older Audiences
Posted 08.24.12 by Ryan
Movie studios are constantly hunger for the next comic book, 'tween novel, or Harry Potter-esque franchise to exploit for box office success, but it seems that audiences on the other end of the age spectrum are also getting studio attention. Fox Searchlight scored a $131 million hit in May with The Best Exotic Marigold Hotel, which followed Judi Dench, Bill Nighy and five other elder English actors as they moved to a retirement hotel in India, while Hope Springs also found success as it followed Meryl Streep and Tommy Lee Jones as a long-married couple that enters couples therapy to rekindle their romance. Most recently, Sylvester Stallone and his (mostly) AARP card-carrying band of mercenaries blew up the box office with the sequel The Expendables 2. And it looks like it's only the beginning of studios targeting Baby Boomer audiences.
"I think it's safe to say that we will continue to see more of these films in the future," Sophie Schillaci, staff editor at THR.com, told Hollywood Dailies. "There's a lot coming up, at least in the next year, and there are even more in development right now, so I don't think it's anything that's going to go away anytime soon."
Up next for older audiences? Sept. 21's Trouble With the Curve will see Clint Eastwood try to bond with his estranged daughter (Amy Adams) and in October, the 60-year-old Liam Neeson will take revenge on another group of kidnappers with the aid of his particular set of skills in Taken 2.