Today's Hot TV Spot: New Skyfall Ad and Preview Clip Sell Watches and History
10.13.12 by Ryan
"The name is Bond...can I interest you in a watch?"
Bond movies are an event. Not only to showcase action, technological gadgets, and beautiful actresses, Bond movies are also an event to sell watches, cars, and, in the case of the upcoming 23rd James Bond movie Skyfall, even Heineken beer. Yes, advertisers want to ride the crest of cool that Britain's 007 (Daniel Craig) will display in the movie and use it as an opportunity to sell, sell, sell. As Craig explained earlier this year about Skyfall's product placement: "We have relationships with a number of companies so that we can make this movie. The simple fact is that, without them, we couldn’t do it. It’s unfortunate but that’s how it is."
And so, it's no surprise that the latest TV spot is focused on selling Bond's new watch, the Omega Seamaster Planet Ocean, while also revealing some new footage of the secret agent in action, and, at one point, showing Bond utter his most legendary catchphrase.
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Speaking of Bond's catchphrase, it's also the key point of the movie's first preview clip. In the scene, bond (Craig) is placing a bet at a casino table, when Severine (Bérénice Marlohe) approaches him, prompting him to introduce himself the only way he can.
Directed by Sam Mendes (Jarhead), Skyfall co-stars Javier Bardem, Naomie Harris, Ralph Fiennes, Albert Finney, Helen McCrory, Ola Rapace, and Rory Kinnear.