Today's Hot Trailer: G.I. Joe: Retaliation Returns to Action
Posted 11.02.12 by Ryan
The sequel's spring promotional campaign was only half the battle.
2009's live-action adaptation G.I. Joe: The Rise of Cobra didn't exactly please the legion of comic book/cartoon/action-figure fans, but did well enough to for the studio to greenlight another installment. G.I. Joe: Retaliation stumbled a bit out of the gate, with the hiring of Justin Bieber: Never Say Never and Step Up 3D director Jon M. Chu, but Chu assured fans that he was a huge G.I. Joe fan and then armed his sequel with a promising cast that included Bruce Willis as General Joe Colton and Dwayne Johnson as Roadblock, with only Channing Tatum, Ray Park and Lee Byung-Hun returning from Rise of Cobra to play Duke, Snake Eyes and Storm Shadow, respectively.
Anticipation was buoyed by the arrival of the first trailer last December that actually looked good, right before Paramount decided it would delay the sequel for nine months until March 2013. Retaliation's TV spots went off the air as speculation grew for why a summer release would suddenly suffer such a long delay. While some of those questions remain unanswered, Retaliation is back with a new international trailer, which offers new footage from the sequel that highlights how Cobra plans to keep the world under their thumb.
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Here's our rapid reaction to the trailer:
The more Willis the better: More Willis is always a good thing and the bonus footage of Willis at the end of the trailer hints at Willis making more than a cameo appearance. Still, we're managing our expectations here by anticipating that Willis' role will be more of the Expendables 2 size and not a leading role.
Cobra still hates Europe: In Rise of Cobra, Cobra used nanomites to destroy the Eiffel Tower and show the world what kind of power they were wielding. While the trailer reveals that Retaliation will again see Cobra try for world domination, this time with a satellite-controlled weapon system that destroys...London?
While boldly attacking the world is a recurring theme for Cobra, we're a little annoyed that Zombieland screenwriters Rhett Reese and Paul Wernick haven't strayed too far from Rise of Cobra's method of destruction.
No 3D? One of the few reasons offered for Retaliation's nine month delay was that the studio wanted time to post-convert the sequel to 3-D. Chu even recently spoke to MTV Geek (via Super Hero Hype) about the 3-D conversion process, saying: "I really want to push how we use the 3-D. Especially since we pushed the movie date, I want to fulfill the promise to the fans that the 3-D will be great, and enhances the experience of the movie. So every step of the way, I’m in that room, watching… It’s hurting my eyes, but we’re getting it better, and pushing it further."
So why doesn't the trailer even mention the 3-D? Seems like a misstep.
More Cobra Commander, please: Enough said. We know he's back, we like his helmet, just...more please.
Where's Duke? Though Tatum's Duke remained on board for Retaliation, the trailers make it look like he won't be around for long, especially when Tatum is nowhere to be seen after Johnson's prophetic words: "we're all that's left."
In May, THR reported that one of the reasons for Paramount's delay of Retaliation was so that reshoots could "expand the role" of Tatum, bringing Duke back from the dead so the studio could capitalize on the actor's growing popularity after box office hits like Magic Mike and 21 Jump Street. So far, there's still very little of Duke in the trailer, and with Tatum's schedule filling up fast, we'll have to wait and see whether Duke remains a casualty or not.
Next Showing: G.I. Joe: Retaliation
opens March 29, 2013