TV Spot Round-Up: Transcendence, The Amazing Spider-Man 2, The Grand Budapest Hotel, Captain America: The Winter Soldier
04.11.14 by BJSprecher
The first big box office battle of the pre-Summer Movie Season will take place this weekend when family favorite Rio 2 takes on Captain America: The Winter Soldier. Consider it the opening salvo in the war for box office supremacy that will unfold every weekend from here on out. Studios are putting out tantalizing TV spots for upcoming movies and touting the favorable reviews of critics in spots for movies already in theaters in an effort to attract your attention (and dollars). We know you don't have the time to watch enough TV to catch all of the spots and make an informed decision about what to watch, so we've gathered the latest spots here for your viewing pleasure. Pass the popcorn!
Dr. Will Caster (Johnny Depp) is the foremost researcher in the field of Artificial Intelligence, working to create a sentient machine that combines the collective intelligence of everything ever known with the full range of human emotions. His highly controversial experiments have made him famous, but they have also made him the prime target of anti-technology extremists who will do whatever it takes to stop him. However, in their attempt to destroy Will, they inadvertently become the catalyst for him to succeed—to be a participant in his own transcendence. For his wife Evelyn (Rebecca Hall) and best friend Max Waters (Paul Bettany), both fellow researchers, the question is not if they can…but if they should. Their worst fears are realized as Will’s thirst for knowledge evolves into a seemingly omnipresent quest for power, to what end is unknown. The only thing that is becoming terrifyingly clear is there may be no way to stop him.
Transcendence opens April 18th.
It’s great to be Spider-Man (Andrew Garfield). For Peter Parker, there’s no feeling quite like swinging between skyscrapers, embracing being the hero, and spending time with Gwen (Emma Stone). But being Spider-Man comes at a price: only Spider-Man can protect his fellow New Yorkers from the formidable villains that threaten the city. With the emergence of Electro (Jamie Foxx), Peter must confront a foe far more powerful than he. And as his old friend, Harry Osborn (Dane DeHaan), returns, Peter comes to realize that all of his enemies have one thing in common: OsCorp.
The Amazing Spider-Man 2 opens May 2nd.
After the cataclysmic events in New York with The Avengers, Marvel’s Captain America: The Winter Soldier finds Steve Rogers, aka Captain America (Chris Evans), living quietly in Washington, D.C. and trying to adjust to the modern world. But when a S.H.I.E.L.D. colleague comes under attack, Steve becomes embroiled in a web of intrigue that threatens to put the world at risk. Joining forces with the Black Widow (Scarlett Johansson), Captain America struggles to expose the ever-widening conspiracy while fighting off professional assassins sent to silence him at every turn. When the full scope of the villainous plot is revealed, Captain America and the Black Widow enlist the help of a new ally, the Falcon (Anthony Mackie). However, they soon find themselves up against an unexpected and formidable enemy—the Winter Soldier (Sebastian Stan).
Captain America: The Winter Soldier is in theaters now.
The Grand Budapest Hotel recounts the adventures of Gustave H (Ralph Fiennes), a legendary concierge at a famous European hotel between the wars, and Zero Moustafa, the lobby boy who becomes his most trusted friend. The story involves the theft and recovery of a priceless Renaissance painting and the battle for an enormous family fortune — all against the backdrop of a suddenly and dramatically changing continent.
The Grand Budapest Hotel is in theaters now.