Pineapple Express Propels M.I.A.'s "Paper Planes" Up the Charts
08.05.08 by REELZ
Thanks largely to its inclusion in the trailer for Pineapple Express, "Paper Planes," British hip-hop artist M.I.A.'s irresistibly catchy paean to drug use, larceny and other wholesome youth activities, has rocketed to #1 on iTunes. It's welcome news for an artist whose album failed to catch fire when it first debuted in States almost a year ago, despite strong studio backing and near-universal adoration from critics.
Hoping for a similar career boost from Pineapple Express are rockin' '80s bad boys Huey Lewis and the News, who recorded the film's official theme song. It's no "Heart and Soul," but it does contain traces of the magic that their 1983 opus "Sports" go platinum seven times over.
Pineapple Express opens in theaters tomorrow, but don't expect to hear M.I.A.'s "Paper Planes" if you see it. The song is only being used in marketing for Seth Rogen's stoner comedy and isn't included on its soundtrack. Bummer.