Mamma Mia! Goes Rocky Horror
09.02.08 by REELZ
Mamma Mia! sing-alongs were offered up in 299 theaters across the nation this Labor Day weekend, resulting in a two percent bump in ticket sales on Mamma's seventh weekend of release. The pic earned $5.8 million in toll this weekend for eighth place on the Box Office charts.
New Line tried a similar approach last summer with Hairspray, but the results weren't nearly as successful.
Never underestimate the karaoke power of Abba. Perhaps the success will lead to some midnight competition for long-running sing-along success The Rocky Horror Picture Show.