Monsters vs. Aliens 3D Trailer Set for Super Bowl
01.05.09 by REELZ
Dreamworks Animation is going to be giving away 150 million pairs of 3D glasses to Super Bowl viewers, so they can enjoy a 90-second trailer for Monsters vs. Aliens, the upcoming animation epic in which a handful of adorably ugly mutant beings save Earth from an army of less adorable space invaders. The glasses can be obtained at Pepsi displays at 28,000 retailers around the country; Dreamworks CEO Jeffrey Katzenberg tells the Associated Press that the costly promotion "involves tens of millions of dollars" and may be the "biggest media-advertising event in history." No truth to the rumors that the glasses will also work on Victoria's Secret ads or unplanned wardrobe malfunctions; that will likely have to wait until 2010 or so.