Hollywood Promo Posters Heating Up
01.06.09 by REELZ
Conventional wisdom says Hollywood overrelies on sex to sell movies, but have you been checking out movie posters lately? Out of Hollywood's 150 top-grossing movies last year, do you know which one boasted the most risque promotional poster? Mamma Mia! Seriously, we are not joking. Unless you have a thing for Ben Stein showing some seriously flirty knee in a schoolboy's uniform, Amanda Seyfried in a shoulder-revealing wedding dress was as provocative as Hollywood got in 2008, poster-wise. (Unless you live in Canada, that is, where they are not afraid to show fully clothed actors making silly faces.)
Just a week into 2009, however, things are looking better, thanks to The Unborn, whose poster features budding scream queen Odette Yustman's better half -- and worst half -- simultaneously. We have no idea why Yustman is hanging out in what appears to be an elegant but shabby subway station restroom in her undies. Or why the ghost of Eddie Munster, menacing her from the mirror, is in such a bad mood. But we're going to this movie, anyway, yes, we are. We don't even need to watch the trailer to convince us.