Biggie Bigger than 3-D, Clint and Mall Cops
01.19.09 by reelz
Notorious may have placed fourth overall at the box office this weekend, but that certainly doesn't tell the whole story. While Paul Blart and Gran Torino each played close to 3,000 screens and My Bloody Valentine 3-D was in 2,500 theaters, Notorious was on only 1,638 screens across the nation, or roughly half that of Mall Cop and Gran Torino and nearly a thousand fewer than Bloody Valentine. The $12,537 per screen average for Notorious beat the number one movie's per screen by more than $2,500.
Now this raises the question of whether Notorious will expand to more screens for next weekend. If nothing else, it cements the lasting popularity of the slain rapper more than a decade after his passing and increases the likelihood of more rapper biopics to come.
Considering the inescable parallels of their careers, the success of Notorious virtually guarantees the eventual Tupac movie. While Anthony Mackie was okay as the "Thug Life" B.I.G. foe, we think going the same unknown route is a better plan.