Coraline Author Neil Gaiman Ramps Up Fear of Buttons
01.26.09 by REELZ
How many intriguing and imaginative angles can you find to promote a new movie? Even amid the avalanche of trailers, magical boxes, gothically illuminated letters, and mysterious keys, this latest promo video really stands out. In it, Coraline author Neil Gaiman explores koumpounophobia, the fear of buttons. It's a real phobia apparently and one that Coraline makes the most of. Now Gaiman does his best to make it even more contagious with an amazing deadpan Rod Serling-like monologue that has already drawn comparisons to Hitchcock giving us a tour of the Bates Motel.