A breakdown of Captivity's clever marketing campaign
Posted 07.12.07 by reelz
So what's the deal with Captivity, you might be asking?
For a low budget horror movie, there's been a lot of hoopla surrounding this co-venture from After Dark Films and Lionsgate Films. There were the banned billboards a few months back, the screening for women's lib groups, an S & M party and reshoots to make it even more over the top.
Through it all, one thing that hasn't been publicized is whether the movie is actually any good. The primary reason? No one's seen the thing yet.
Check out our breakdown of the unusual marketing campaign behind Captivity as we take you through the carefully planned PR moves step-by-step.
Captivity opens Friday the 13th of July.