Although the new TV spot for Drag Me to Hell is mostly review-quote driven, it does open with a nice extended version of the seance sequence from the trailer in which those assembled chant, "I welcome the dead into my soul." A fair enough omen for all sorts of horrific invasions to come.
The cast and director dig deeper into the horror in a featurette over at Shock Till You Drop. Alison Lohman confesses that, like her character in the movie, she really would kill a kitten to survive. Justin Long professes his love for the performance director Sam Raimi managed to tease out of the maggots and the fly. And Raimi, himself, explains how he tried to incorporate what he has learned about characterization in his work outside the genre to make his return to horror that much more personal.
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