Series of TV Spots Revs Up Whiteout Campaign
08.24.09 by REELZ
The Antarctic mystery/thriller Whiteout starring Kate Beckinsale has finally started to get a little bit of traction. It must be pretty slippery out there with all that ice and stuff. Seriously, though, the movie has been in development for what seems like forever. The studio made a big deal out of it at the 2008 Comic-Con but it was nigh invisible at the most recent one. This despite the fact it's scheduled to hit theaters on September 11. The lack of a major promotional push by the studio has led to speculation that there's something wrong with the movie.
No real sign of that in the trailer, though. Now promotion has finally started to get serious, with four new action-heavy TV spots giving a further glimpse of what potentially looks like a pretty interesting flick. Certainly, nothing appears to be wrong with Beckinsale, whose crystalline beauty is front and center in the new Whiteout poster.