Photos Herald a New Wave of Promotion for 2012
09.24.09 by REELZ
The end of days is going to be very thoroughly marketed. Sony is planning a big new promotional push for Roland Emmerich's over-the-top muti-pocalypse flick 2012.
A series of recently released stills from the movie is only the first wave, but it's an interesting one. We get a first look at Danny Glover as the president and a crazed-looking Woody Harrelson (aka Charlie Frost, Apocalypse Prognosticator) creeping around with binoculars, along with more glimpses of the collapse of civilization.
It's the next wave of marketing that promises to be the real tsunami though. The studio has announced that it is planning to air a two-minute clip from the movie simultaneously on nearly all broadcast and cable outlets between 10:50 and 11 p.m ET/PT on October 1st. It should be quite the tease. The scene is a cliff-hanger, and viewers will have to log on to fancast.com or Comcast On Demand in order to see its conclusion in an extended five-minute sequence.