Disney Is "Just Fine" with Leaving Spider-Man Franchise at Sony
12.12.09 by BJSprecher
Appearing on the final day of the 37th annual UBS Global Media & Communications Conference, Disney Co. president and CEO Bob Iger confidently defended Disney's recent acquisitions of Pixar and Marvel. While he admitted that the movie business "is more challenging" than it has been "in a long time," Iger cited Jon Favreau's success with the little-known character of Iron Man as an example of one of the "potential surprises" awaiting Disney in Marvel's huge collection of characters.
Iger said that Disney will be able to test market the appeal of characters through its Disney XD channel before committing vast amounts of money to the development of its next potential franchise. Iger also said that Disney is
"just fine" with allowing Sony to keep the rights to produce Spider-Man movies, even though the character is Marvel's premiere superhero, citing Marvel's right to handle the licensing of the films.
Spider-Man 4 is currently slated to begin shooting in March. Director Sam Raimi is back at the helm, with Tobey Maguire reprising the role of Peter Parker/Spider-Man.