Smell Your Newspaper?!
Posted 09.04.07 by reelz
In a bizarre ad campaign for the upcoming movie, Mr. Magorium's Wonder Emporium, which opens nationwide on November 16th, The Los Angeles Times will feature the first ever ad using scented ink, which smells like frosted cake.
The ad will debut in the paper's annual Fall Movie Sneaks section on September 9th.
I'm glad no one thought of this idea for Balls of Fury.