Mark Millar Responds to Kick-Ass Box-Office Numbers
04.21.10 by Ryan
With a narrow margin of victory, Kick-Ass was able to win the top box-office prize on its opening weekend, but fell short of projections and expectations. That didn't stop Mark Millar, co-creator of the Kick-Ass comic and executive producer of the movie, from lauding the movie's accomplishments in an official statement to MTV.
I'm just back from a weekend's break to find messages from Lionsgate, Matthew Vaughn and various actors on the movie buzzing that we were #1 in America this weekend. We were top Friday, Saturday, and Sunday — which is amazing, considering we're in the middle of a holiday season and up against 3-D competition with an R-rated superhero movie.
It's also worth remembering that we only cost $28 million after the U.K. tax breaks, and our U.K. and U.S. gross alone is already at $38 million as of last night.
We're looking at a very nice profit here and word of mouth is spectacular — the reviews being among the best I've ever seen — and so we're all very proud to find ourselves in this position. Positive advance reviews had some people hoping for a $25 million domestic opening. I wanted Avatar numbers myself, but as Matthew sensibly pointed out, we were made on a [Quentin] Tarantino budget and should be more than happy with Tarantino numbers.
This is a great place to build on, and I'm very excited to see if we stay in the #1 position next weekend. Sherlock Holmes benefited by having Avatar getting people into cinemas again, and I'm hoping we can do the same when Iron Man 2 is launched the week after next. #1 is brilliant news for all concerned, and it's amazing to see a movie at the top of the charts that was rejected by every studio when we pitched it.
The whole gang are feeling very pleased and, since most of us took deferred payments, pretty relieved, too.
As Millar mentions at the end, he has a financial stake in having his glass being half full over the matter, which explains why he said that Kick-Ass won Saturday and Sunday's box office when it didn't. Still, Millar is right that has made a profit, and will only continue to do so for as long as it is in theaters. And profits usually mean sequels, something fans of the movie are already anticipating.