New Tron: Legacy Online Game, Still Image, and Concept Art
Posted 05.10.10 by BrentJS
Disney continues to proves it's the master of the viral marketing campaign by deftly releasing new promotional materials for Tron: Legacy, through its incredibly complex and immersive "Flynn Lives" mystery. Serving as a prologue of sorts to bridge the 28-year gap between the original Tron and the new movie, the viral campaign involves Sam Flynn's (played by Garrett Hedlund) search for the truth surrounding the disappearance of his father, Kevin Flynn (Jeff Bridges), which is played out through a series of puzzles, hidden web-sites and real-world scavenger hunts.
Subsequent posts and threads on the FlynnLives.com message boards have also revealed a bunch of new images. One thread led to a stunning, hi-res still image of the updated Light Cycle in motion. Other links led to the discovery of various design schematics and concept art, including drawings and 3-D renderings of the new Light Cycle, the updated Recognizer flying tanks, and the brand new Light Runner four-wheeled vehicle. Several new costume designs were also revealed. Additionally, two short video clips were discovered that offer a 360° view of the new Recognizer and Light Cycle.
Tron: Legacy was directed by Joseph Kosinski and also stars Olivia Wilde, Michael Sheen, and John Hurt.
Next Showing: Tron: Legacy opens December 17