The Last Airbender Bumped Up a Day
Posted 06.17.10 by reelz
A new release date of July 1st (Thursday) has been announced by Paramount for M. Night Shyamalan's The Last Airbender. "Insiders" tell Deadline Hollywood that...
Early tracking (for Airbender) is very good. Especially with males. So the studio is moving up to get a head start on the holiday weekend.
You may ask, "What difference does a day make?" While you can always count on the studios to put a good face on things, we think there is more to the move than a simple head start on the holiday. Let's not forget that the next installment of the Twilight Saga, Eclipse will have a Wednesday June 30th opening and is guaranteed to win over most of the movie-going ladies that weekend. So, Paramount may be making a strategic move here to gather up all the guys and younglings who may not be interested in all that sparkly perfectness.
Next Showing: Thursday, July 1st, 2010