Going the Distance Distancing Itself for Another Week
08.12.10 by Ryan
Despite the recent deluge of posters and TV spots promoting Going the Distance's August 27 release date, SlashFilm reports that Warner Bros. has decided to push back the movie's release by one week to September 3.
“Moving to the Labor Day weekend not only allows us to take advantage of the long holiday weekend, but gives us some distance from the other female-driven films releasing in August," said Dan Fellman, Warner Bros. Pictures President of Domestic Distribution. "Additionally, we have an opportunity to build more awareness and word-of-mouth for a movie we believe [appeals to] a broad audience.”
The move keeps Going the Distance from competing against the action-driven crime movie Takers and horror movie The Last Exorcism for the top spot at the box office. Instead, Going the Distance will be up against the thriller The American and Robert Rodriguez's Machete. Eat, Pray, Love is likely the "other female-driven" movie that Warner Bros. is trying to avoid. The Julia Roberts drama will be in its second week of release going into the August 27 weekend.
Going the Distance follows Drew Barrymore and Justin Long as a young couple that fall in love one summer and try to continue their relationship long distance. Documentarian Nanette Burstein makes her narrative directorial debut.