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Lionsgate is trying to get the word out about their upcoming horror movie The Last Exorcism which follows an expert "exorcist" (Patrick Fabian) whose faith is tested when he brings a camera crew to document a ritual with a possessed girl (Ashley Bell). The latest TV spots highlight two items that the marketing department seems to think will draw in viewers. One is the involvement of Eli Roth as a producer, while the other spot focuses on the excellent reviews the movie seems to be getting online. Both spots take advantage of the creepy contortions Bell's body can produce.
Daniel Stamm directed the movie which opens August 27.
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