DC Entertainment's Geoff Johns Slams Marvel; Offers Future Movie Strategy
Posted 10.11.10 by Ryan
It has been a long-held belief that DC Entertainment would eventually build up their superhero movie slate to rival what Marvel Studios is planning with their individual superhero movies that are leading up to 2012's The Avengers, but DC Entertainment president Diane Nelson revealed in September that they, and parent company Warner Bros., have "a very different attitude about how you build a content slate" that "isn't necessarily about connecting those properties together to build into a single thing." At the New York Comic Con this weekend, The SupermanSuperSite reports that DC Entertainment Creative Director Geoff Johns
reiterated Nelson's comments while adding his personal feelings about Marvel Studios.
"I'm going to speak frankly," Johns told the crowd. "I think our characters are bigger than Marvel's." Johns continued that DC would work on building up the individual characters in their comic book movie universe, rather than "smashing them together."
The first part of DC Entertainment's plan will be revealed next year with the release of Green Lantern, the trailer for which will premiere before showings of Harry Potter and the Deathly Hallows Part 1. It's an appropriate move for both DC and Warner Bros., since Warners is losing the Harry Potter franchise after The Deathly Hallows Part 2 opens in July of 2011, and, as Johns revealed, Warners plans to fill the Harry Potter void by releasing two DC Entertainment movies every year after Harry Potter is over.
That's a bold plan, considering the slate of movies Marvel Studios has already planned, including Thor and Captain America: The First Avenger next year alongside Fox's X-Men: First Class, and The Avengers alongside Sony's Spider-Man reboot and Ghost Rider 2 in 2012. Meanwhile DC has Green Lantern opening next year, and a Superman reboot that Zack Snyder is directing and Batman 3 in 2012 with plans for a Green Lantern sequel and a Flash adaptation that is still in script stages.
This could mean an over-saturation of comic book movies in the next few years, though, if Thor, X-Men: First Class, Green Lantern, and Captain America fail to make money at the box office next summer, these plans could change.