Edgar Wright on Why Scott Pilgrim Was a Hard Sell
Posted 11.18.10 by BrentJS
Based on the buzz surrounding the movie at this year's San Diego Comic-Con, director Edgar Wright's adaptation of the Scott Pilgrim comic book series by Bryan O'Malley starring Michael Cera and Mary Elizabeth Winstead seemed destined to be a huge hit. However, Scott Pilgrim vs. The World failed to cover its production costs, even with international ticket sales. In a recent interview with MTV, Wright explained why Scott Pilgrim was a hard sell to a broader audience.
Anything that's a little bit different is a little bit harder to sell. And when you have to go beyond the core of the geek audience—and I say that as a geek myself, I don't use it as a derogatory term—you have to work a little bit harder.
I felt that along the press tour—sometimes it would be a thing where you would find yourself recommending it, but there was always some kind of extra qualification. You'd find yourself saying sentences like, "You don't have to play Nintendo games to enjoy Scott Pilgrim."