Kato-Centric International Poster for The Green Hornet
11.27.10 by BJSprecher
From Taiwan comes a slick, colorful new theatrical poster for director Michel Gondry's The Green Hornet adaptation that has the title hero (Seth Rogen) taking a back seat to his sidekick, Kato (Jay Chou), who is featured in the center of the image.
Is this merely a matter of Sony Pictures featuring an Asian actor on a poster for a movie being marketed in Asia? That's not an uncommon practice, as evidenced by Paramount's Korean movie poster for G.I. Joe: The Rise of Cobra, which featured an unmasked Storm Shadow so that it could feature Korean star Byung-hun Lee.
It's more likely that Kato's central position is reflective of the elevated status of the character in Asia, where The Green Hornet TV show was commonly referred to as "The Kato Show" in Hong Kong during the '60s because of the popularity of Bruce Lee as Kato. It could also have something to do with how Kato is portrayed in the most recent trailer as more of a facilitator of Britt Reid's quest to become a superhero than as a sidekick.
Here's the official synopsis of the movie:
Britt Reid (Rogen), son and heir to Los Angeles’ largest newspaper fortune, is a rich, spoiled playboy who has been happy to maintain a direction-less existence. When his father James Reid (Tom Wilkinson) dies, Britt meets an impressive and resourceful company employee, Kato (Chou). They realize that they have the resources to do something worthwhile with their lives and finally step out of James Reid’s shadow. Kato builds the ultimate weapon, The Black Beauty, an indestructible car with every weapon imaginable and Britt decides that in order to be heroes, they will pose as villains. With the help of Britt’s new secretary, Lenore Case (Cameron Diaz), they learn that the chief criminal in the city is named Benjamin Chudnofsky (Christoph Waltz). He has united all the gangs under his power, and he quickly sees that the Green Hornet is a direct threat to the prosperous criminal underworld he controls.