Super Bowl Commercials and Sneak Peeks: Kung Fu Panda 2, Pirates of the Caribbean and Transformers: Dark of the Moon
02.03.11 by BJSprecher
Even if you're not a fan of football, if you're watching TV during Super Bowl XLV this Sunday, chances are you'll flip channels to try to catch a commercial or two. The premium advertising spots, estimated to cost as much as $3 million for a 30-second commercial, have become almost as much of an "event" as the game, itself.
This year, it appears as if movies will dominate the commercial breaks, with TV spots for Captain America: The First Avenger, Kung Fu Panda: The Kaboom of Doom, Thor, Transformers: Dark of the Moon, Pirates of the Caribbean: On Stranger Tides, Super 8, Cowboys and Aliens, Limitless, and Rango all scheduled to air. But, why wait for game day? Check out three sneak peeks at some of the TV spots that will air during the Super Bowl.
The full 30-second TV spot for the sequel to Kung Fu Panda has been released by DreamWorks. Directed by Jennifer Yuh Nelson (Spawn TV series), Kung Fu Panda: The Kaboom of Doom sees Po (Jack Black) and the Furious Five — Tigress (Angelina Jolie), Monkey (Jackie Chan), Crane (David Cross), Mantis (Seth Rogen), and Viper (Lucy Liu) — teaming up to fight a mysterious enemy who plans to conquer China and destroy kung fu. The movie opens in theaters on May 27th.
Disney has also offered up its Super Bowl spot for Pirates of the Caribbean: On Stranger Tides, but only released half of the clip. Written by Ted Elliot and Terry Rossio, On Stranger Tides was directed by Rob Marshall and follows Captain Jack Sparrow (Johnny Depp) as he quests — under duress — for the fabled Fountain of Youth. Penelope Cruz, Ian McShane and Academy Award-winner Geoffrey Rush also star. The movie opens May 20th.
Finally, check out the full 31-second TV spot for Transformers: Dark of the Moon, which is not actually a trailer like the others, but an ingenious cross-promotion with Chevy. This one will likely take many people by surprise and have them talking about it long after the game is over. Sayonara, chipmunk!
Transformers: Dark of the Moon was written by Ehren Kruger and directed by Michael Bay. Shia LaBeouf, Rosie Huntington-Whiteley, John Malkovich, Josh Duhamel, Patrick Dempsey, John Turturro, and Academy Award-winner Frances McDormand star. The movie opens July 1st.