1.9 Million Viewers Tune In for The Kennedys
04.04.11 by REELZ
It was a huge night for ReelzChannel and The Kennedys.
1.9 million people watched the world premiere of the The Kennedys, a record for ReelzChannel. The Kennedys received a 2.5 gross household coverage area rating. For comparison, the popular Mad Men had 2.3 million viewers for its season three finale.
Acquiring The Kennedys after The History Channel opted to not air the eight-part movie proved to be a successful risk for ReelzChannel and CEO Stan E. Hubbard.
Viewers across America showed their ongoing fascination with the Kennedy family and, specifically, their desire to see such a star-studded cast in the highly-anticipated The Kennedys. In acquiring The Kennedys, our aim was to give viewers an opportunity to watch an incredible movie event with massive star power and to also put a spotlight on our network like never before. Viewers proved they could find our relatively new and independent network and when they did, Greg, Barry, Katie and Tom delivered!
But if you missed the special two-hour world premiere, there will be encore presentations tonight at 8 PM ET and 8 PM PT. And Tuesday, Episode 3 continues the series at 8pm ET and at 8pm PT. Then, viewers will see a new episode every weeknight at 8pm ET and at 8pm PT through Friday, April 8. And there will be a Kennedys marathon Saturday and Sunday leading up to the compelling conclusion of the final two episodes Sunday night at 8 PM ET and 8 PM PT. See a full schedule here.
The Kennedys, stars Greg Kinnear as Jack Kennedy, Katie Holmes as Jackie Kennedy, Barry Pepper as Bobby Kennedy, and Tom Wilkinson as Joe Kennedy Sr.
And don't forget to download The Kennedys iPad app, which offers comprehensive history and background behind the eight-part movie event. Download it for free at reelz.com/apps or for those without iPads, the free browser version will bring it to life on any other computer or mobile device. Find ReelzChannel on your TV.