With the openeing for his third movie just around the corner, Judd Apatow is guest blogging for MTV. This week he talked about Funny People and how hard it is to make the fictional movie clips used in the viral marketing campaign. The fake movies were created to fill in the life of Adam Sandler's character, famous stand-up comedian George Simmons who, upon receiving news of a potentially grave disease, looks back at his life and evaluates the choices he has made.
Just how difficult was it to make these fictional movie clips?
It was important to us that the clips did not feel like parodies of movies but instead seemed like movies that could actually get made. It makes the clips potentially less funny than parody clips because they could not be truly over-the-top awful, they just needed to be bad the way a bad movie is bad. That being said, after making each of these clips we kind of wanted to see the entire movie.
Enjoy a fake clip below from the fake movie Merman, which Apatow describes as when "what happens when people rip off [Splash], badly." Posted 07.18.09 by Ryan