Audiences will soon see how writer-director Joss Whedon has done with the character of the Hulk in The Avengers this weekend, but early reviews have been very positive about Whedon's use of the "enormous green rage monster." Mark Ruffalo, the third actor to play the role of Dr. Bruce Banner and the first to play his alter ego in motion capture, recently admitted that he would "love" to make a solo Hulk movie, but Marvel President of Production Kevin Feige was more practical. "I love that people are saying that and are feeling that way about Hulk, but mission accomplished at this point," said Feige of a possible Hulk sequel.
Feige may be cautious about another outing, but another Marvel executive, Paul Gitter, isn't. The President of Consumer Products for North America told Forbes that the studio has been "pleasantly surprised by the phenomenal response" to the Hulk, and that Marvel plans to "spin him off to a stand-alone TV program next year," followed by a big-budget franchise movie in 2015. Guess when you have a movie that almost makes back your $220 million budget in just five days of release in only 70% of foreign markets, strategies have a tendency to change. more about Iron man 3 and Thor 2 >> Posted 04.30.12 by Ryan