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Director David Mackenzie (Young Adam) lays on lots of hot naked bodies. Thank you, man. But the script by Jason Dean Hall turns Kutcher's character, Nikki, into a boilerplate setup for a fall.
—Peter Travers Rolling Stone
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...a pretentious meditation on the dream-making and shattering powers of Los Angeles...
—Diego Costa Slant Magazine
I was with Kutcher's portrayal of a sociopathic stud, until he met his match. That's right: He tries to work his lewd magic on a girl (Margarita Levieva) who's Just Like Him, at which point we have to spend the entire second half of the movie watching him develop ''feelings.'' Is there anything soggier than a cad redeemed?
—Owen Gleiberman Entertainment Weekly
...not weighty enough for a drama or sharp enough for satire.
—Matt Stevens E!
...a witless homage to Shampoo and American Gigolo that's brain-dead on arrival.
—Lou Lumenick New York Post