The title of this piece, and others like it around the internet, is not exactly true. Writer-director Kevin Smith didn't exactly auction off the distribution rights to himself after his upcoming horror movie Red State after it premiered at the Sundance Film Festival. Producer Jon Gordon auctioned the rights to Smith instead, for the low price of $20. Additionally, it should be pointed out, one bid isn't exactly an auction.
The confusion stems from Smith's announcement last November where he discussed his auction. At the time, Smith said:
Here’s something that’s not so much news as my stated intentions for Red State: if it gets into Sundance, my plan is to pick the Red State distributor right there — IN THE ROOM — auction style. Might even bring up a professional auctioneer to make it fun and unintelligible. And if you’re a multi-millionaire who can’t make it to the first screening of Red State, fear not: maybe we’ll set up an eBay page for the post-screening bid-calling as well.
Th real event didn't turn out to be as fun as Smith had previously teased. After the screening, THR reported that Smith began a long tirade against the industry's current model for movie distribution. smith defends his decision >> Posted 01.25.11 by Ryan