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...an uneven cautionary tale that starts off incisively funny, then devolves into preachiness.
—Claudia Puig USA Today
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The Joneses, which opens this week, takes on the issues of our consumer culture with a humorous, and not inconceivable, new type of stealth marketing/product placement — a "family" of actors placed in a wealthy community, where their ideal lifestyle inspires "keeping up with the Joneses" purchases. No way to Tivo past them! Well, now a company has taken the next step. Check out our exclusive look at this technology, which includes an interview with The Joneses producer Doug Mankoff.
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